Ayurveda’s luxurious revival: From DIY remedies to global skincare phenomenon
Ayurveda — India’s ancient system of wellness — has been transitioning from being seen as archaic homemade remedies to effective cures. But more interestingly, Ayurvedic remedies are seeing high demand in high-end luxury beauty market. CNBC-TV18's Shivani Bazaz reports that with Ayurveda catching the attention of consumers globally, companies are busy reinventing the science for a growing audience that places a premium on organic, natural solutions.
Ayurveda — India’s ancient system of wellness — has been transitioning from being seen as archaic homemade remedies to effective cures. But more interestingly, Ayurvedic remedies are seeing high demand in high-end luxury beauty market. CNBC-TV18's Shivani Bazaz reports that with Ayurveda catching the attention of consumers globally, companies are busy reinventing the science for a growing audience that places a premium on organic, natural solutions.
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