E-commerce platforms race to boost delivery speeds as quick commerce intensifies competition
A smartphone, lipstick, and even a mixer grinder. Thanks to quick commerce apps, you can get pretty much anything delivered to your home in 10 minutes. In the third part of CNBC-TV18's series "Think It, Buy It", Shilpa Ranipeta reports that the lines between quick commerce and e-commerce are blurring, but it's unlikely to be a zero-sum game.

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