Hailey Bieber sells makeup brand Rhode to Elf Beauty in $1 billion deal

For Elf, the deal would mark a shift in strategy and expand into the prestige beauty market as the company faces weak demand from mass market customers who are being pressured by persistent high inflation.

Hailey Bieber sells makeup brand Rhode to Elf Beauty in $1 billion deal
For Elf, the deal would mark a shift in strategy and expand into the prestige beauty market as the company faces weak demand from mass market customers who are being pressured by persistent high inflation.

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