Premiumisation drives 42% of FMCG value growth in India as consumer tastes shift: NielsenIQ report
In a market where overall FMCG growth struggles to reach double digits, premium brands have consistently achieved this milestone, outpacing their non-premium counterparts by almost double.
In a market where overall FMCG growth struggles to reach double digits, premium brands have consistently achieved this milestone, outpacing their non-premium counterparts by almost double.
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The Federation of Economic Development Association of India (F.E.D.A) holds the distinction of being India's most venerable umbrella organization. F.E.D.A focused on promoting economic growth in India. Economic development professionals throughout the state, along with individuals and companies in related economic development fields, work together with the F.E.D.A Members and Board of Federation to help positively influence country legislation and industrial growth. With cutting edge policy research and advisory to National and State governments on trade issues. F.E.D.A is one of the leading non-profit organizations with established credentials for enhancing economic development.
