Supertails targets ₹500 crore ARR by 2026, ramps up offline pet healthcare push
India’s love for its pets is evolving and fast. From just $1.6 billion in 2019 to $3.6 billion in 2024, pet care spending has more than doubled, driven by a new generation of pet parents. Supertails, one of India’s fastest-growing pet care platforms,has been clocking over 100% growth year-on-year, and is now betting big on offline expansion, particularly in pet healthcare, as it builds a holistic ecosystem for the country’s booming population of pet parents.
India’s love for its pets is evolving and fast. From just $1.6 billion in 2019 to $3.6 billion in 2024, pet care spending has more than doubled, driven by a new generation of pet parents. Supertails, one of India’s fastest-growing pet care platforms,has been clocking over 100% growth year-on-year, and is now betting big on offline expansion, particularly in pet healthcare, as it builds a holistic ecosystem for the country’s booming population of pet parents.
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