When Print Meets Play: The magic of interactive ads in India

Interactive ads transform passive readers into active participants, blending nostalgia with innovation. Far from static banners of yore, interactive ads use QR codes, scratch-and-reveal surfaces, and sensory delights like scents, creating mini-adventures that surprise and delight audiences.

Nov 27, 2024 - 16:48
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When Print Meets Play: The magic of interactive ads in India
Interactive ads transform passive readers into active participants, blending nostalgia with innovation. Far from static banners of yore, interactive ads use QR codes, scratch-and-reveal surfaces, and sensory delights like scents, creating mini-adventures that surprise and delight audiences.

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FEDA-HQ The Federation of Economic Development Association of India (F.E.D.A) holds the distinction of being India's most venerable umbrella organization. F.E.D.A focused on promoting economic growth in India. Economic development professionals throughout the state, along with individuals and companies in related economic development fields, work together with the F.E.D.A Members and Board of Federation to help positively influence country legislation and industrial growth. With cutting edge policy research and advisory to National and State governments on trade issues. F.E.D.A is one of the leading non-profit organizations with established credentials for enhancing economic development.