WPP Media to focus on data, AI, innovation, and people in next phase of growth, says South Asia CEO

WPP Media is gearing up for its next phase of growth in India, focusing on integrating AI, data, and innovation while nurturing talent. CEO Prasanth Kumar says the rebranding from GroupM to WPP Media reflects a broader strategy to adapt to evolving markets and shifting consumer behaviours, including the rise of digital commerce.

WPP Media to focus on data, AI, innovation, and people in next phase of growth, says South Asia CEO
WPP Media is gearing up for its next phase of growth in India, focusing on integrating AI, data, and innovation while nurturing talent. CEO Prasanth Kumar says the rebranding from GroupM to WPP Media reflects a broader strategy to adapt to evolving markets and shifting consumer behaviours, including the rise of digital commerce.

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