€800 mn buy, insolvency, inventory spike… Bajaj Auto readies big overhaul at KTM

Bajaj Auto faces stiff competition from Honda in the entry-level motorcycle segment. The company's next target is to turn around KTM as it bets on exports and premium motorbikes to boost profitability and take on the likes of Royal Enfield.

€800 mn buy, insolvency, inventory spike… Bajaj Auto readies big overhaul at KTM
Bajaj Auto faces stiff competition from Honda in the entry-level motorcycle segment. The company's next target is to turn around KTM as it bets on exports and premium motorbikes to boost profitability and take on the likes of Royal Enfield.

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