A new breed of creators is cultivating fandoms for sports beyond cricket
A growing cohort of players-turned-creators are drawing users to sports like basketball, F1, chess, running, and volleyball in the country that has the highest number of YouTube and Instagram users. And they are helping pull brands and marketers into sports other than cricket.
A growing cohort of players-turned-creators are drawing users to sports like basketball, F1, chess, running, and volleyball in the country that has the highest number of YouTube and Instagram users. And they are helping pull brands and marketers into sports other than cricket.
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