Al Ahly Sabbour breaks ground on Wadi Zaha project

Al Ahly Sabbour Developments has marked a significant milestone in Oman’s real estate sector by officially breaking ground on its Wadi Zaha residential community in Sultan Haitham City, signalling progress after strong pre-construction sales that exceeded expectations. The developer announced that construction has commenced on the integrated neighbourhood after achieving 101 percent of its 2025 sales target, reflecting robust demand and confidence from buyers and investors.

The project, positioned at the heart of Sultan Haitham City — a planned urban centre in the Wilayat of Al Seeb designed to accommodate tens of thousands of residents and support Oman’s long-term urbanisation strategy — aims to deliver a mix of contemporary living spaces within a master-planned environment. Sultan Haitham City’s vision combines residential units, green spaces and integrated facilities to create a holistic urban community.

Wadi Zaha is designed as a premier neighbourhood with a wide range of housing options. It will include residential apartments, duplex units, townhouses and villas, complete with modern amenities such as gardens, swimming pools, fitness centres and retail spaces, set against landscaped public areas. The development is intended to cater to diverse lifestyles, from young professionals to families seeking a sustainable and connected community.

The commencement of physical works follows a launch phase marked by strong market interest. Al Ahly Sabbour recorded sales exceeding its 2025 goal, a performance that underscores investor appetite for quality residential offerings in Oman’s emerging urban hubs. The company’s confidence in Sultan Haitham City aligns with broader national strategies aimed at diversifying the economy and enhancing the country’s appeal to both local and international investors.

Established as a significant player in regional real estate, Al Ahly Sabbour has expanded its footprint beyond its home market in Egypt into Oman, reflecting a broader trend of cross-border investment in Gulf property markets. The Wadi Zaha development represents part of the company’s efforts to translate its experience in integrated community projects into a new urban landscape. Industry analysts note that such ventures contribute to elevated standards in design and delivery, attracting a mix of expatriate and local buyers seeking quality living environments.

Al Ahly Sabbour’s strategy for Wadi Zaha emphasises both residential quality and community integration. The neighbourhood’s planning incorporates direct access to Sultan Haitham City’s central park and network of public amenities, enhancing lifestyle prospects for residents. Proximity to essential services, including healthcare, education and retail, is highlighted as a key selling point, positioning the development as a self-sufficient enclave within the larger city framework.

The official groundbreaking was marked by representatives from the developer, alongside stakeholders and observers from Oman’s housing and urban planning sectors, drawing attention to the project’s alignment with national development objectives. These objectives, under the broader Oman Vision 2040 blueprint, focus on sustainable urban growth, economic diversification and enhancement of living standards through strategic infrastructure projects.

Market analysts contend that the strong sales momentum seen at Wadi Zaha is indicative of a growing appetite for high-quality, well-located residential real estate in Oman’s burgeoning cities. Sultan Haitham City, in particular, has been a focal point for developers and investors, with its planned mix of integrated neighbourhoods and green spaces offering a compelling proposition in a region where urban demand is rising.

The phased delivery approach for Wadi Zaha anticipates significant construction activity over the coming years. Industry sources suggest that the residential units will be rolled out incrementally, allowing for market needs and infrastructure readiness to be balanced effectively. This methodology mirrors best practices seen in large-scale urban developments globally, where phased delivery helps manage risk and sustain buyer confidence.

Beyond residential offerings, stakeholders view the Wadi Zaha project as a potential catalyst for ancillary growth, with retail and service sectors expected to expand as the neighbourhood matures. The integrated nature of the development is designed to encourage a live-work-play environment, fostering economic activity and enhancing the social fabric of Sultan Haitham City.