Allied Blenders leans on premium customers as mass consumption slows
Much like its domestic and international rivals, including Radico Khaitan and United Spirits, Allied Blenders is investing in a portfolio of premium and luxury tequilas, whiskeys, and gins, while attempting to upgrade the consumers of its biggest brand, the mass-priced whiskey Officers’ Choice.
Much like its domestic and international rivals, including Radico Khaitan and United Spirits, Allied Blenders is investing in a portfolio of premium and luxury tequilas, whiskeys, and gins, while attempting to upgrade the consumers of its biggest brand, the mass-priced whiskey Officers’ Choice.
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