An end to a tumultuous year for advertising agencies. What’s next ahead?
Between an antitrust investigation, new personal data rules, a mega merger leading to thousands of layoffs, and the unchallenged march of AI into advertising, 2025 was among the roughest years for the business of ad agencies. Will 2026 look any better for the legacy agency business?
Between an antitrust investigation, new personal data rules, a mega merger leading to thousands of layoffs, and the unchallenged march of AI into advertising, 2025 was among the roughest years for the business of ad agencies. Will 2026 look any better for the legacy agency business?
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