Backlash to boom: Why brands are betting big on generative AI ads

McDonald’s Netherlands released an AI-made Christmas ad that humorously depicts holiday struggles but was criticized for its tone and AI use. Yet, generative AI is increasingly embraced in advertising, with brands leveraging it for efficiency and creativity in campaigns.

Backlash to boom: Why brands are betting big on generative AI ads
McDonald’s Netherlands released an AI-made Christmas ad that humorously depicts holiday struggles but was criticized for its tone and AI use. Yet, generative AI is increasingly embraced in advertising, with brands leveraging it for efficiency and creativity in campaigns.

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