Beyond the soundtrack — music labels look at full-stack entertainment
Music labels are investing in film studios to address weak monetization in streaming. By acquiring stakes, they gain control over content creation and diversify revenue streams, transitioning from passive rights holders to active ecosystem owners in India's evolving entertainment landscape.
Music labels are investing in film studios to address weak monetization in streaming. By acquiring stakes, they gain control over content creation and diversify revenue streams, transitioning from passive rights holders to active ecosystem owners in India's evolving entertainment landscape.
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