Bollywood's new script: Stars gamble on niche OTT platforms, seeking control and IP ownership
Niche celebrity-backed streaming services leverage personal brand equity for lower customer acquisition costs and direct audience engagement. While running a platform demands more than performance, these ventures offer a significant upside for IP ownership.
Niche celebrity-backed streaming services leverage personal brand equity for lower customer acquisition costs and direct audience engagement. While running a platform demands more than performance, these ventures offer a significant upside for IP ownership.
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