Brown-Forman shares climb nearly 7% on merger talks with French spirits giant Pernod Ricard
A successful merger would unite Pernod’s flagship labels, such as Martell Cognac, Jameson Irish Whiskey, and Absolut Vodka, with Brown-Forman’s portfolio, which includes Fords Gin and Herradura tequila
A successful merger would unite Pernod’s flagship labels, such as Martell Cognac, Jameson Irish Whiskey, and Absolut Vodka, with Brown-Forman’s portfolio, which includes Fords Gin and Herradura tequila
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