Clients want RoI guarantee with every ad spend: Priti Murthy, President Client Solutions, WPP Media, South Asia
Assured bets like IPL are still bringing in ad spends, market inflation has led brands to demand a surety that every ad will lead to a customer purchase, says Priti Murthy, President Client Solutions, WPP Media, South Asia
Assured bets like IPL are still bringing in ad spends, market inflation has led brands to demand a surety that every ad will lead to a customer purchase, says Priti Murthy, President Client Solutions, WPP Media, South Asia
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