Crocs bets on India as top-6 global market, targets Gen-Z
Crocs India is focusing on Gen-Z marketing, launching India-themed ‘Jibbitz’, and gradually scaling its newly acquired casual shoes brand Hey Dude after stabilizing it in the US.
Crocs India is focusing on Gen-Z marketing, launching India-themed ‘Jibbitz’, and gradually scaling its newly acquired casual shoes brand Hey Dude after stabilizing it in the US.
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