Emcure taps into celebrities for its weight loss drug, as marketing playbooks change
The Pune-based company is employing a user-first approach, going beyond healthcare providers, as weight-loss drugs continue to attract greater patient interest, signalling a shift in marketing strategies for domestic drugmakers.
The Pune-based company is employing a user-first approach, going beyond healthcare providers, as weight-loss drugs continue to attract greater patient interest, signalling a shift in marketing strategies for domestic drugmakers.
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