Feed-first growth, weak monetization: Inside India’s micro-drama market
A Meta report shows 89% of India’s micro-drama audience discovered the format via social media, spending 3–5 hours weekly, mostly watching solo. But weak monetization persists, with just 28% ever paying amid trust deficits.
A Meta report shows 89% of India’s micro-drama audience discovered the format via social media, spending 3–5 hours weekly, mostly watching solo. But weak monetization persists, with just 28% ever paying amid trust deficits.
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