For marketers, the New Year begins in the third week of January
New Year resolutions are a 4,000 years old practice, originating in ancient Babylon. Unfortunately for most, the promise of a ‘new me’ is soon met with the reality of failure. How can brands seize the ‘Better Me’ narrative?
New Year resolutions are a 4,000 years old practice, originating in ancient Babylon. Unfortunately for most, the promise of a ‘new me’ is soon met with the reality of failure. How can brands seize the ‘Better Me’ narrative?
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