From reels to real money: India’s micro-drama explosion faces tests
Micro-dramas are stories built for the mobile phone, not the living room. Barely a minute or two long, they’re reshaping the viewing habits of millions of Indians with their twists and cliffhangers. But behind the headlong rush lie many questions.
Micro-dramas are stories built for the mobile phone, not the living room. Barely a minute or two long, they’re reshaping the viewing habits of millions of Indians with their twists and cliffhangers. But behind the headlong rush lie many questions.
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