I’m not sure a bakery needs a branded condom – can any business resist selling merch now? | Elle Hunt
From Trader Joe’s totes to Greggs jewellery, swag mania reveals how small businesses can promote their ‘brands’ – and how we use stuff to signal our tribeFor all its many charms, Norwich tends to lag behind London on internet-buzzy trends (personally, I count that as among its charms), but it’s not always easy to pinpoint by exactly how long. So I was interested to spot, on a recent trip into the fine city, a woman carrying a Trader Joe’s-branded tote bag.Trader Joe’s is a US supermarket; it does not operate in the UK, let alone East Anglia. And yet its merchandise – specifically this black-strapped, red-stamped but otherwise unremarkable tote bag – has been increasingly ubiquitous in London this year, as noted by the New York Times in July. Continue reading...
From Trader Joe’s totes to Greggs jewellery, swag mania reveals how small businesses can promote their ‘brands’ – and how we use stuff to signal our tribe
For all its many charms, Norwich tends to lag behind London on internet-buzzy trends (personally, I count that as among its charms), but it’s not always easy to pinpoint by exactly how long. So I was interested to spot, on a recent trip into the fine city, a woman carrying a Trader Joe’s-branded tote bag.
Trader Joe’s is a US supermarket; it does not operate in the UK, let alone East Anglia. And yet its merchandise – specifically this black-strapped, red-stamped but otherwise unremarkable tote bag – has been increasingly ubiquitous in London this year, as noted by the New York Times in July. Continue reading...
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