India now shops by season: ACs for summer, air purifiers for winter
The seasonal nature of air purifier and air-conditioner sales poses challenges for marketers. Blue Star emphasizes the need for strategic communication to address misconceptions about indoor air quality and to target diverse consumer segments.
The seasonal nature of air purifier and air-conditioner sales poses challenges for marketers. Blue Star emphasizes the need for strategic communication to address misconceptions about indoor air quality and to target diverse consumer segments.
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