India’s experience economy needs more than investment - it needs strategic infrastructure, says CEO of BookMyShow
For Hemrajani, the rise of the experience economy represents a shift in consumer behaviour, where people are seeking more than just passive entertainment—they are increasingly investing in experiences that engage all their senses. While players like Zomato and Swiggy are betting big on this opportunity, Hemrajani remains cautious. He points out that putting money into the sector isn’t enough—sustainable success requires addressing deeper challenges like infrastructure gaps, licensing hurdles, and regional disparities.
For Hemrajani, the rise of the experience economy represents a shift in consumer behaviour, where people are seeking more than just passive entertainment—they are increasingly investing in experiences that engage all their senses. While players like Zomato and Swiggy are betting big on this opportunity, Hemrajani remains cautious. He points out that putting money into the sector isn’t enough—sustainable success requires addressing deeper challenges like infrastructure gaps, licensing hurdles, and regional disparities.
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