Jewellery retailers expand into men’s, kids’ categories to unlock new demand
India's organized jewellery giants are expanding into the underserved men's and kids’ segments to drive growth. While these categories currently represent a small slice of the market, rapid growth among younger consumers is reshaping traditional retail strategies.
India's organized jewellery giants are expanding into the underserved men's and kids’ segments to drive growth. While these categories currently represent a small slice of the market, rapid growth among younger consumers is reshaping traditional retail strategies.
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