LA fire department paid celebrity PR firm $65,000 to shape messaging after Palisades fire

LAFD’s non-profit, which raised large sums after 2025 fires, hired firm amid growing criticism over handling of disasterThe official non-profit for the Los Angeles fire department has acknowledged that it had paid $65,000 to hire a leading communications agency to represent the agency last year.The move came as the department was facing growing criticism over its handling of the Palisades fire. Continue reading...

LA fire department paid celebrity PR firm $65,000 to shape messaging after Palisades fire

LAFD’s non-profit, which raised large sums after 2025 fires, hired firm amid growing criticism over handling of disaster

The official non-profit for the Los Angeles fire department has acknowledged that it had paid $65,000 to hire a leading communications agency to represent the agency last year.

The move came as the department was facing growing criticism over its handling of the Palisades fire. Continue reading...

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