Location-specific discounts: How BigBasket is using store-level pricing to fix dark store economics
BigBasket revamps its dark stores network offering variable discounts based on store performance. Its aim: grow low-traffic Unnati stores into profitable Pragati ones. This comes in the backdrop of intensifying competition in quick commerce as Swiggy, Amazon, and Blinkit expand rapidly.
BigBasket revamps its dark stores network offering variable discounts based on store performance. Its aim: grow low-traffic Unnati stores into profitable Pragati ones. This comes in the backdrop of intensifying competition in quick commerce as Swiggy, Amazon, and Blinkit expand rapidly.
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