Merger done, can Omnicom-IPG keep the agency model alive in India?
As ads become more digital and media gets complicated, services offered by the advertising industry are getting commodified, automated, and simply co-opted by Big Tech and consulting firms. Omnicom and Interpublic Group have merged to survive. Will the move pay off?
As ads become more digital and media gets complicated, services offered by the advertising industry are getting commodified, automated, and simply co-opted by Big Tech and consulting firms. Omnicom and Interpublic Group have merged to survive. Will the move pay off?
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