Mint Explainer | India’s advertising pivot: What changed in the past year
In 2025, India's digital advertising market grew 149%, driven by e-commerce, while TV ads fell 10%. What’s driving this change, and what does it mean for brands, media platforms, and advertising agencies?
In 2025, India's digital advertising market grew 149%, driven by e-commerce, while TV ads fell 10%. What’s driving this change, and what does it mean for brands, media platforms, and advertising agencies?
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