Nanjing hub targets ASEAN expansion

Singapore-linked professional bodies and trade groups have opened a Professional Services Centre in Nanjing, pitching it as a gateway for Chinese companies seeking to expand into Southeast Asia and for Singapore firms looking to deepen their footprint in China. The launch took place on March 27 at a forum in Nanjing and marks the alliance’s second centre in China and third globally, according to the announcement distributed by the organisers.

The centre has been set up under an alliance led by the Institute of Singapore Chartered Accountants and supported by the Association of Small & Medium Enterprises, Institute of Valuers & Appraisers, Singapore Business Federation, Singapore Chinese Chamber of Commerce & Industry, Singapore Manufacturing Federation, Tax Academy of Singapore and the Law Society of Singapore. Organisers said the Nanjing base is intended to provide companies with legal, tax, accounting, valuation, advisory and market-entry support as they navigate cross-border expansion. The move comes as commercial links between China and ASEAN continue to broaden and as businesses face a more complex regulatory and geopolitical environment when operating across jurisdictions.

Nanjing was presented as a deliberate choice rather than a symbolic one. The alliance said the city offers strong university linkages, talent pools and institutional support, while the Singapore-Nanjing Eco Hi-tech Island provides an established platform for bilateral cooperation. That project is jointly backed by authorities in Jiangsu and Nanjing as well as Singapore’s Ministry of Trade and Industry, giving the new centre an anchor in a corridor that already carries a Singapore brand in east China.

Officials used the launch to underline the commercial logic. Nanjing Vice Mayor Xu Feng said enterprises expanding overseas depend on professional services support and described Singapore as a global hub with complementary strengths. Ernie Koh, a council member at Singapore Business Federation and vice-chairman of the research and publications committee at Singapore Chinese Chamber of Commerce & Industry, said the platform could help enterprises build capabilities and unlock opportunities across Southeast Asia. Darren Ku, a council member at ASME, said smaller companies in particular need a more coordinated route into foreign markets, from compliance to market-entry strategy. Daniel Koh, vice-president of the Law Society of Singapore, framed the legal dimension as equally important, arguing that cross-border growth now demands stronger risk management and regulatory advice.

The alliance is presenting the centre as more than a ceremonial office. It says its centres in China and Vietnam have already supported more than 100 businesses, and cited BIPO, the human resources technology group, as one example of a company that used the ecosystem to establish operations and build local teams in Nanjing. Those claims could not be independently verified from public disclosures in full, but they fit the broader trend of service providers bundling market access, compliance and talent support for companies trying to expand across Asia without building every capability in-house.

That broader trend matters. Enterprise Singapore continues to position China as a major destination for outward expansion, pointing to its scale, consumer market and innovation ecosystem, while also offering grants and overseas market assistance to firms venturing abroad. At the same time, ASEAN’s own data show the region’s trade in goods rose to about $3.8 trillion in 2024, and ASEAN says two-way merchandise trade with China reached $772.4 billion that year, accounting for roughly a fifth of ASEAN’s total trade. Chinese media and official commentary have since pointed to China-ASEAN trade crossing the $1 trillion mark in 2025, underscoring why service platforms that specialise in cross-border operations are multiplying.

Commercial opportunity, however, does not remove the risks. China is trying to reassure foreign investors after weaker inbound investment figures, while international companies remain alert to policy shifts, compliance burdens, data rules and geopolitical tensions. Reuters reported this month that Beijing has been signalling a more open stance to foreign business even as it works to reverse a decline in foreign direct investment. For Chinese firms heading south, Southeast Asia offers growth, manufacturing diversification and access to younger consumer markets, but it also presents a patchwork of tax regimes, legal systems and political risks that can complicate expansion plans. That is precisely the gap the Nanjing centre says it wants to fill.

The launch also reflects a wider Singapore strategy of exporting professional and business services alongside capital and trade links. Earlier alliance messaging around the Shanghai centre described a “hunt in a pack” model in which multiple associations expand together so companies can tap a bundled network rather than isolated advisers. That approach appears to be carrying over into Nanjing, with the added emphasis on helping Chinese enterprises invest in Singapore and across ASEAN, not only on helping Singapore firms move into China.