NBCUniversal strategically leans into sports as it prepares for 'Legendary February'

NBCUniversal's calling card used to be "Must See TV," but the modern media world has pushed the company in a new direction, led by live sports.

NBCUniversal strategically leans into sports as it prepares for 'Legendary February'
NBCUniversal's calling card used to be "Must See TV," but the modern media world has pushed the company in a new direction, led by live sports.

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