Nigeria’s online content creator market has boomed. Can the skit-makers and streamers make it pay?
As platforms make less from advertising, creators are struggling to monetise work – leading to calls for more government investment and tax breaksOn a humid afternoon in Lagos, a shoot for a comedy skit is under way on a set that looks more like a small film production.Dozens of people mill about: lighting assistants, a sound engineer, a makeup artist and even a content creator recording unscripted behind-the-scenes footage. At the centre is Broda Shaggi, born Samuel Animashaun Perry, who is issuing instructions, rehearsing lines and performing caricatures. Continue reading...
As platforms make less from advertising, creators are struggling to monetise work – leading to calls for more government investment and tax breaks
On a humid afternoon in Lagos, a shoot for a comedy skit is under way on a set that looks more like a small film production.
Dozens of people mill about: lighting assistants, a sound engineer, a makeup artist and even a content creator recording unscripted behind-the-scenes footage. At the centre is Broda Shaggi, born Samuel Animashaun Perry, who is issuing instructions, rehearsing lines and performing caricatures. Continue reading...
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