Nissan and NMC Announce New Initiatives for the NISMO Brand
The strategy spans motorsports, NISMO lineup expansion and heritage, with a new NISMO concept debuting at Tokyo Auto Salon 2026 Dubai, UAE, 24 December 2025: Nissan Motor Co. Ltd. and Nissan Motorsports & Customization Co. Ltd. (NMC) announced new initiatives aimed at strengthening Nissan's overall brand power through the expansion of motorsports activities and the NISMO car lineup. As part of the Re:Nissan product strategy, “heartbeat models" play a key role in defining Nissan's brand DNA by sparking emotion and driving passion, with NISMO positioned at the center of this ambition. NMC will support this strategy by further showca
The strategy spans motorsports, NISMO lineup expansion and heritage, with a new NISMO concept debuting at Tokyo Auto Salon 2026
Dubai, UAE, 24 December 2025: Nissan Motor Co. Ltd. and Nissan Motorsports & Customization Co. Ltd. (NMC) announced new initiatives aimed at strengthening Nissan's overall brand power through the expansion of motorsports activities and the NISMO car lineup. As part of the Re:Nissan product strategy, “heartbeat models" play a key role in defining Nissan's brand DNA by sparking emotion and driving passion, with NISMO positioned at the center of this ambition.
NMC will support this strategy by further showca
What's Your Reaction?
Economist Admin
Admin managing news updates, RSS feed curation, and PR content publishing. Focused on timely, accurate, and impactful information delivery.
