OTT enters mass era: Why family-friendly TV shows now rule India's streaming charts
Traditional TV serials are garnering millions of views on streaming platforms. This highlights how OTT is no longer just for the urban elite but has become the default screen for a diverse, mass audience.
Traditional TV serials are garnering millions of views on streaming platforms. This highlights how OTT is no longer just for the urban elite but has become the default screen for a diverse, mass audience.
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