Perfetti looks beyond ₹1 candies to drive growth in India
Even as ₹1 candies continue to account for the bulk of sales, the candy giant is pushing higher-priced ₹5 and ₹10 products, expanded distribution and new launches to drive growth in India’s sweets market.
Even as ₹1 candies continue to account for the bulk of sales, the candy giant is pushing higher-priced ₹5 and ₹10 products, expanded distribution and new launches to drive growth in India’s sweets market.
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