Podcast listeners surge in India, but ad revenue lags behind
Podcasting in India is growing, with 177 mn monthly listeners in 2024, projected to reach 267 mn by 2029. Despite this growth, ad revenue remains low, and discovery challenges persist, especially for non-celebrity podcasts. YouTube's rise as a platform is influencing podcast consumption habits.
Podcasting in India is growing, with 177 mn monthly listeners in 2024, projected to reach 267 mn by 2029. Despite this growth, ad revenue remains low, and discovery challenges persist, especially for non-celebrity podcasts. YouTube's rise as a platform is influencing podcast consumption habits.
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