Reda Raad: Why brand silence in a crisis is a costly mistake
When missiles flew over Dubai, most brands went silent. That silence is a strategic error — and the data proves it, writes the group CEO of TBWA\RAAD The post Reda Raad: Why brand silence in a crisis is a costly mistake appeared first on Gulf Business.
When missiles flew over Dubai, most brands went silent. That silence is a strategic error — and the data proves it, writes the group CEO of TBWA\RAAD
The post Reda Raad: Why brand silence in a crisis is a costly mistake appeared first on Gulf Business.
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