Shapewear start-ups stitch growth as younger consumers, investors warm up to category

What started out as a product for older people has become a youth favourite, with a shift in conversation from hiding one’s body to accentuating it.

Shapewear start-ups stitch growth as younger consumers, investors warm up to category
What started out as a product for older people has become a youth favourite, with a shift in conversation from hiding one’s body to accentuating it.

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