Steel, paint, power and cars: Inside JSW’s ‘Chaebol-style’ strategy to disrupt the auto market

JSW Group is planning to drive into a market dominated by Maruti Suzuki, one in which Hyundai is a distant second, and one in which the top four companies make four out of five vehicles. But founder Sajjan Jindal has his eyes set on a different lane.

Steel, paint, power and cars: Inside JSW’s ‘Chaebol-style’ strategy to disrupt the auto market
JSW Group is planning to drive into a market dominated by Maruti Suzuki, one in which Hyundai is a distant second, and one in which the top four companies make four out of five vehicles. But founder Sajjan Jindal has his eyes set on a different lane.

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