Swiggy expands Noice beyond staples, testing limits of private labels in quick commerce
Swiggy is rapidly scaling its in-house brand Noice from 200 to 350 SKUs, and hiring top-tier talent from Flipkart and Oyo to transform the label into a standalone consumer brand.
Swiggy is rapidly scaling its in-house brand Noice from 200 to 350 SKUs, and hiring top-tier talent from Flipkart and Oyo to transform the label into a standalone consumer brand.
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