Tata Sierra Records 70,000 Bookings on Day 1: Price & Specs
The legend of the 90s is officially back with a bang. Tata Motors opened reservations for the all-new Sierra on December 16, 2025, and the response was nothing short of a stampede. Within the first 24 hours, the SUV clocked a record 70,000 bookings. The thing is, the hype doesn’t stop there. Tata also reported […] The post Tata Sierra Records 70,000 Bookings on Day 1: Price & Specs first appeared on Business League.
The legend of the 90s is officially back with a bang. Tata Motors opened reservations for the all-new Sierra on December 16, 2025, and the response was nothing short of a stampede. Within the first 24 hours, the SUV clocked a record 70,000 bookings.
The thing is, the hype doesn’t stop there. Tata also reported over 1.35 lakh confirmations, where customers have already locked in their preferred colors and engine configurations. Here’s the kicker: the very first batch of these SUVs has been gifted to the Indian Women’s Cricket Team to celebrate their 2025 World Cup victory.
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Legacy Meets High-Tech
The new Sierra isn’t just a nostalgia trip; it’s a tech powerhouse. Built on the new ARGOS platform, it blends the iconic “Alpine Windows” of the original with a futuristic triple-screen dashboard and 5G connectivity.
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Pricing: Ranges from ₹11.49 lakh to ₹21.29 lakh (ex-showroom).
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Personas: Offered in seven trims—Smart Plus, Pure, Pure Plus, Adventure, Adventure Plus, Accomplished, and Accomplished Plus.
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Colors: Seven monotone options including unique shades like Andaman Adventure and Bengal Rouge.
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Engine & Performance
Tata is offering three distinct powertrains to take on rivals like the Hyundai Creta and the new Kia Seltos. Notably, the new turbo-petrol engine recently set a record at NATRAX for fuel efficiency, hitting 29.9 kmpl during endurance testing.
| Engine Type | Power | Torque | Top Speed |
| 1.5L NA Petrol | 108 PS | 145 Nm | 190 kmph (Capped) |
| 1.5L TGDI Turbo Petrol | 160 PS | 255 Nm | 222 kmph (Tested) |
| 1.5L Kryojet Diesel | 118 PS | 280 Nm | 190 kmph (Capped) |
Premium Features & Safety
The interior is packed with segment-firsts, including a 12.3-inch passenger-side display and a 12-speaker JBL system with a “SonicShaft” soundbar. On the safety front, it’s equipped with Level 2 ADAS (22 features) and six airbags as standard. While official Bharat NCAP results are pending, Tata’s internal tests point toward a 5-star safety rating.
Deliveries are scheduled to begin on January 15, 2026. If you’re looking to skip the long waiting list that’s already building up, you’ll need to move fast.
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The post Tata Sierra Records 70,000 Bookings on Day 1: Price & Specs first appeared on Business League.
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