UAE: Burjeel surprises 10,000 frontline workers with Dh15 million recognition fund
What began as a routine leadership address turned into a deeply moving moment for thousands of healthcare workers when a Dh15 million financial recognition fund was announced by Chairman and CEO Dr Shamsheer Vayalil during a company-wide town hall at Etihad Arena.The gathering brought together over 8,500 frontline staff, clinicians, nurses, allied health professionals, and support teams from across the organisation, marking one of the largest CEO-led employee town halls ever held in the UAE.Midway through his speech, employees began receiving SMS notifications confirming their inclusion in the newly launched BurjeelProud recognition initiative. Stay up to date with the latest news. Follow KT on WhatsApp Channels.As the messages lit up phones throughout the arena, the announcement was met with prolonged applause.“This is not a reward for a department. This is not tied to conditions. This is not because you asked. This is because you are the people on the ground,” Dr Shamsheer told the audience.The first phase of the initiative will benefit nearly 10,000 frontline employees, representing almost 85% of Burjeel Holdings’ nursing, allied health, patient care, operations, and support staff. The financial recognition is expected to range from roughly half a month to one month of basic salary, depending on role and category.Reflecting on the organisation’s wider responsibility, Dr Shamsheer added, “This country gave us the opportunity to grow. And when a country gives you that opportunity, you carry a responsibility to give back through action.”For many in attendance, the announcement came as an emotional surprise, with several frontline staff visibly moved as the significance of the moment sank in.“It was a real surprise. It felt like a moment for all of us on the frontline,” one nurse shared after the event.The address also included an update on Burjeel’s 2030 vision for Burjeel Medical City in Mohammed Bin Zayed City. The expansion plans to go beyond a traditional hospital model, integrating complex clinical care with research, medical education, rehabilitation, and patient-centred living environments.Burjeel Holdings posts record Q3 revenue, net profit jumps 27.5%Burjeel net profit surges 128.9% in the second quarter
What began as a routine leadership address turned into a deeply moving moment for thousands of healthcare workers when a Dh15 million financial recognition fund was announced by Chairman and CEO Dr Shamsheer Vayalil during a company-wide town hall at Etihad Arena.
The gathering brought together over 8,500 frontline staff, clinicians, nurses, allied health professionals, and support teams from across the organisation, marking one of the largest CEO-led employee town halls ever held in the UAE.
Midway through his speech, employees began receiving SMS notifications confirming their inclusion in the newly launched BurjeelProud recognition initiative.
Stay up to date with the latest news. Follow KT on WhatsApp Channels.
As the messages lit up phones throughout the arena, the announcement was met with prolonged applause.
“This is not a reward for a department. This is not tied to conditions. This is not because you asked. This is because you are the people on the ground,” Dr Shamsheer told the audience.
The first phase of the initiative will benefit nearly 10,000 frontline employees, representing almost 85% of Burjeel Holdings’ nursing, allied health, patient care, operations, and support staff.
The financial recognition is expected to range from roughly half a month to one month of basic salary, depending on role and category.
Reflecting on the organisation’s wider responsibility, Dr Shamsheer added, “This country gave us the opportunity to grow. And when a country gives you that opportunity, you carry a responsibility to give back through action.”
For many in attendance, the announcement came as an emotional surprise, with several frontline staff visibly moved as the significance of the moment sank in.
“It was a real surprise. It felt like a moment for all of us on the frontline,” one nurse shared after the event.
The address also included an update on Burjeel’s 2030 vision for Burjeel Medical City in Mohammed Bin Zayed City. The expansion plans to go beyond a traditional hospital model, integrating complex clinical care with research, medical education, rehabilitation, and patient-centred living environments.
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