Ujitsu becomes the digital backbone powering the global Jiu-Jitsu community through one unified platform

Recently launched in the UAE as the world’s first digital ecosystem dedicated to the jiu-jitsu community, Ujitsu is reshaping how people learn, progress, and connect through the sport. Drawing on jiu-jitsu’s deep roots in the UAE, the platform addresses a key global challenge: the absence of a unified digital infrastructure for the rapidly expanding community.

Backed by intelligent, AI-driven features, trusted ambassadors, and insights from athletes, coaches, academy owners, and event organisers, Ujitsu delivers real, practical value for everyone on the mat.

Brazilian Jiu-Jitsu has evolved far beyond a competitive sport into a truly global discipline and lifestyle. Today, the global jiu-jitsu community is estimated to include approximately 20 million practitioners worldwide, spanning professional athletes, registered competitors, hobbyists, and children training in academies across more than 100 countries. As the sport continues to grow, it faces a defining challenge: the lack of a unified digital platform connecting practitioners, coaches, academies, and events worldwide.

Within this landscape, the UAE stands out as a global hub, home to more than 125,000 practitioners, supported by government initiatives, elite academies, and prestigious international tournaments such as the Abu Dhabi World Pro and the Abu Dhabi Grand Slam.

Believed to trace its origins to the samurai of ancient Japan before evolving into modern disciplines such as Brazilian Jiu-Jitsu (BJJ), the sport has become one of the world’s fastest-growing athletic pursuits. Built on mental discipline, balance, and technique rather than raw strength, jiu-jitsu continues to attract a diverse and rapidly expanding global community. Officially recognised as the UAE’s national sport, it has flourished locally through major international tournaments and sustained education initiatives.

Shaped by community, built for connection

Ujitsu brings practitioners, coaches, and academies together in a shared digital space designed around how jiu-jitsu is actually practised. Through the app, users can discover academies, connect with coaches and training partners, manage personal profiles, and stay informed about events and competitions — all within a single, intuitive platform.

The app supports beginners searching for their first academy, competitors travelling for tournaments, and coaches managing day-to-day training operations. In parallel, it enables athletes to document their personal journeys by logging training activity, tracking progress over time, setting goals, and recording milestones such as belt promotions and competition results.

Built with thoughtful technology, Ujitsu reflects the discipline, respect, and inclusivity that define jiu-jitsu. Practical tools such as Find and Invite Sparring Partners allow users to locate training partners nearby or connect while travelling, encouraging real-world collaboration. Meanwhile, AI-driven features including Coach AI, Nutrition AI, and Body AI offer personalised guidance on technique development, nutrition planning, recovery, and physical conditioning — supporting a balanced and sustainable approach to training.

The people behind the movement

Created by practitioners for practitioners, Ujitsu continues to expand its ecosystem, now including sports brands as active participants. Through the platform, partners can identify trusted ambassadors, opening pathways to sponsorships and collaborations that strengthen the sport globally.

Ujitsu is supported by ambassadors whose careers and values reflect the discipline of jiu-jitsu across generations. At the forefront is João Miyao, a multiple-time IBJJF World Champion in both gi and no-gi divisions, widely recognised for his training ethic and technical innovation. His influence on modern guard systems and transitions has shaped an entire generation of practitioners, while his competitive legacy in the UAE includes major victories at the Abu Dhabi World Pro and Abu Dhabi Grand Slam.

Alongside him is Daniel “220v”, one of the sport’s most promising young talents. Having begun training at just five years old, he has already built an exceptional competitive record as a four-time Abu Dhabi World Pro Champion and multiple-time IBJJF world, continental, and national titleholder. Daniel represents the next generation of jiu-jitsu athletes.

Sharing his experience with the platform, Daniel “220v”, Ujitsu Ambassador, says:
“Jiu-jitsu is about long-term growth, discipline, and learning every day. Ujitsu supports that journey by helping athletes stay connected, focused, and organised.”

A long-term vision for the sport

At its core, Ujitsu is designed as long-term digital infrastructure for the global jiu-jitsu community, rather than a short-term product. Through verified profiles, trusted connections, and community-led growth, the platform aims to strengthen the ecosystem that supports jiu-jitsu worldwide.

As Ujitsu expands across Europe and the United States, its focus remains on trust, transparency, and sustainable growth. Shaped by ongoing dialogue with practitioners, coaches, and academies, the platform continues to evolve in line with how the sport is lived, trained, and shared around the world.

Rooted in the UAE and built around community, Ujitsu is laying the foundation for a more connected and sustainable future for global jiu-jitsu.

Practitioners, coaches, and partners can follow Ujitsu’s journey and stay updated on platform developments as it continues its global expansion.

Transform your training and join a community of like-minded athletes by downloading the Ujitsu app now: https://ujitsu.com/download