Universal Music returns to Bollywood with Excel, Maddock deals; eyes bigger slice of storytelling pie

Universal Music India is returning to Bollywood via strategic partnerships and acquisitions, seeking a stronger role in storytelling across Hindi and regional cinema. It aims to enhance market share and create value in the music and film industries by investing in long-term collaborations.

Universal Music returns to Bollywood with Excel, Maddock deals; eyes bigger slice of storytelling pie
Universal Music India is returning to Bollywood via strategic partnerships and acquisitions, seeking a stronger role in storytelling across Hindi and regional cinema. It aims to enhance market share and create value in the music and film industries by investing in long-term collaborations.

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