Up, up and a-whey! Soaring whey costs force India's protein supplement makers to turn to plants
Skyrocketing whey prices and import dependencies are forcing Indian protein companies to add plant-based alternatives and form institutional partnerships. Despite the margin squeeze, the market continues to expand as protein shifts from a niche gym supplement to a mainstream household staple.
Skyrocketing whey prices and import dependencies are forcing Indian protein companies to add plant-based alternatives and form institutional partnerships. Despite the margin squeeze, the market continues to expand as protein shifts from a niche gym supplement to a mainstream household staple.
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