Who clicked, who watched — OTTs eye real engagement metrics
India's video streaming platforms lack a uniform metric for ‘completion’ of a show, with definitions ranging from 20% to 70%. This disparity affects content strategy and recommendations, as many viewers often do not finish shows, posing challenges for future content investment.
India's video streaming platforms lack a uniform metric for ‘completion’ of a show, with definitions ranging from 20% to 70%. This disparity affects content strategy and recommendations, as many viewers often do not finish shows, posing challenges for future content investment.
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