Why Indian media firms are betting on overseas audiences for growth
Media and entertainment firms are forming global partnerships to tap into the lucrative diaspora market. Despite India's growing consumption, monetization remains challenging. Collaborations focus on producing diverse content for international audiences while navigating competition.
Media and entertainment firms are forming global partnerships to tap into the lucrative diaspora market. Despite India's growing consumption, monetization remains challenging. Collaborations focus on producing diverse content for international audiences while navigating competition.
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