Why India’s music labels are moving beyond songs to manage artists, fandoms and revenue streams

Music labels are expanding beyond recordings into artist management, betting on independent musicians, fan engagement and 360-degree deals to secure content pipelines and unlock new revenue streams.

Why India’s music labels are moving beyond songs to manage artists, fandoms and revenue streams
Music labels are expanding beyond recordings into artist management, betting on independent musicians, fan engagement and 360-degree deals to secure content pipelines and unlock new revenue streams.

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