Why India’s television industry continues to grow in the age of OTT streaming
India’s TV market is set to grow through 2029 as shared viewing, affordable cable packs, and strong regional content keep traditional television relevant despite OTT’s rise and audience fragmentation.
India’s TV market is set to grow through 2029 as shared viewing, affordable cable packs, and strong regional content keep traditional television relevant despite OTT’s rise and audience fragmentation.
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